Let’s Get Serious About Plastic

How can we work towards a plastic smart city?

Amsterdam wants to sort 65 percent of all waste in 2020 – the number is now only 28 percent. Plastic is one of the most commonly used and discarded materials in the world, so how can we help and challenge businesses, workers, and residents across the city reduce their reliance on single-use plastics?

Plastic waste is an enormous threat to our environment, climate and existence. As the world continues to urbanise, cities play a significant part in the plastic consumption that ends up in the oceans. But cities can also play an important role in reducing the plastic waste. From banning of plastic bags to smart recycling centers and collaborating with industries. During this conference we discuss and present initiatives on how we can move towards a plastic smart city.


09.00 – 09.30

Welcome guests

09.30 – 11.15 a.m.

Setting the agenda

  • Daniel Poolen | KIVI
  • Maria Westerbos | Director Plastic Soup Foundation
  • Vincent Kneefel | CITIES lead WWF
  • Constance Steenkamp – Faaij | Manager Gebied & Gebruik bij Stadswerken Amsterdam

Closing the loop

  • James Hallworth | commercial manager circular & renewable industry Port of Amsterdam
  • Johan Kerpershoek | Teamleider Marketing en Communicatie AEB Amsterdam
  • Jaap Vandehoek | CEO Umincorp

11.00 – 11.15 a.m.

Coffee Break

11.30 a.m. – 12.30 p.m.

From Plastic Promise to Plastic Action 

  • Hidde Reinhard | Brand Manager Events Heineken
  • Laura van de Voort | Co-founder Green Events
  • Niels de Geus | Co-founder AIR Events

How to become a Plastic Smart City?

  • Daniel Poolen | KIVI
  • Kirsten Schuijt | CEO WWF
  • Maria Westerbos | Director Plastic Soup Foundation
  • Constance Steenkamp – Faaij | Manager Gebied & Gebruik bij Stadswerken Amsterdam

12.30 – 1.30 p.m.

Lunch Break

1.30 – 3.30 p.m.

Break-out sessions

Mede mogelijk gemaakt door

  • Urban Conference

Donderdag 20 juni 09.30 - 16.30
Circl, Gustav Mahlerplein 1B, 1082 MS in Amsterdam.

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