Design for Good | Heineken® challenges you in a serious play workshop to connect the plastic dots on the road to become fully circular.
In this energetic 3-hour workshop at CIRCL we’ll co-create ideas for positive change. Together we take a deep dive into circular plastic use at festivals. You will discover how Heineken® and partners work on closing the loop and you’ll use your skills to map possibilities for change.
Connect the plastic dots
A limited number of 25 people can register for the workshop. We’re looking for a diverse group of experts, students, entrepreneurs and innovators. Together we’ll work on mapping the challenge, connecting the plastic dots and finding solutions.
Use your skills to design for good
You have to bring energy as we’ll engage in a high-speed sequence of Lego Serious Play pressure cookers. You’ll play with Lego, use metaphors to map challenges and the power of storytelling to find solutions. Working on circularity has never been so much fun 😉
Greener than green
Heineken® has the ambition to be fully circular in 2030. Green has always been in the DNA of Heineken® and we’re working hard on becoming greener than green. As part of the circular challenge we are serious about plastic. Together with Plastic Promise partners as ID&T, Gemeente Amsterdam and Coca-Cola we work on enabling and motivating festival visitors to recycle their plastic cups.
Design for good
Heineken® Design for Good is an ongoing series of co-creation sessions on circular challenges. The first edition, a 4-day design sprint, focused on the bar to bin process at festivals. In this second edition we use Lego Serious Play to map the challenge, connect the plastic dots and find solutions. Together we’ll rethink the plastic challenge.
The workshop has been custom made for We Make The City by Heineken® and Limelights, Do Good Agency.