Fair tourism

About sustainable and co-creational innovations in urban tourism

As a city that is dealing with overtourism, Amsterdam needs all actors in the city to take up the responsibility to transform towards a more inclusive and more sustainable way of tourism. How can we redistribute the costs and benefits of urban tourism and create a more fair tourism? This conference brings together sustainable and co-creational innovations from cities all over Europe. Starting from an international perspective, we will then focus on Amsterdam, and Amsterdam-North in particular. How can local entrepreneurs, the local government, and residents help shape the way tourists spend their time and money in our city?


1.30 – 1.40 P.M    Opening

Kick-off and welcome by moderator Michiel Hulshof.

1.40 – 1.55 P.M    Keynote by Claudio Milano – writer and tourism expert

An international (over)tourism perspective on what is going on in cities around the world. With some best and worst examples. What can we learn from the tourism footprint the inhabitants of these cities have to deal with, and the measures that have been taken?

1.55 – 2.10 P.M    Keynote by Charles Landry – urban change expert

Charles Landry is a world leader and a master of the future of cities and the creative use of resources in urban revitalization. How does he see our tourist issues and which solutions or big ideas does he have for the city of Amsterdam?

2.10 – 2.25 P.M    Interview with Sito Veracruz (co-founder Fairbnb) and Sabine Linz (Untourism Guide)

What can tourists attribute to Amsterdam? Sito Veracruz and Sabine Linz both have some interesting ideas about that.

2.25 – 2.40 P.M    Interview with Ewout Versloot – Rotterdam and Partners

Rotterdam is going through a tourism co-creation process currently. How did they start this process, which parties are involved and what can Amsterdam learn from them to avoid future mistakes?

2.40 – 2.50 P.M    Keynote by Roos GerritsmaUrban Leisure & Tourism Lab            

Roos Gerritsma co-authored the book Overtourism and wrote the chapter ‘Overcrowded Amsterdam – Striving for a balance between trade, tolerance and tourism’. Together with TOP Amsterdam she is working on a trajectory to arrive at a co-creation vision and practice in  Amsterdam-North regarding sustainable tourism.

2.50 – 3.00 P.M    Research results

Students of the Inholland University of Applied Sciences have interviewed tourists in Amsterdam-North and will present their outcomes during this conference. Are our assumptions about them and their expectations of Amsterdam-North correct? Eva de Klerk, board member Toeristisch Ondernemers Platform Noord, will reflect on these results.

3.00 – 3.30 P.M    Panel discussion

Local entrepreneurs, government and residents from Amsterdam-North will go into dialogue with each other how they can shape the way tourists spend their time and money at the northside of the IJ? With: Top Amsterdam, Centrale Dorpenraad Landelijk Amsterdam-Noord and other stakeholders from Amsterdam-North.

 3.30 – 3.40 P.M    Wrap-up and what’s next?





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  • Urban Conference

Dinsdag 18 juni 13.30 - 16.30
Pakhuis de Zwijger, Piet Heinkade 179, 1019 HC, Amsterdam

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