De Nieuwe Markt

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Markets are places of encounter and trade. In the past, the market was often the heart around which the city developed itself. As the demand for locally, sustainably produced food is increasing, what role can the public market play in connecting the city and supplying all of its resident with healthy, affordable food? With amongst others Carolyn Steel (Hungry City), Nadia Zerouali (culinary author) and Thijs van Banning (founder Landmarkt). The conference is moderated by Wilbert van de Kamp.

Markets are places of encounter and trade. In the past, the market was often the heart around which the city developed itself. The market connects visitors with food, entrepreneurs and fellow residents and plays an important role in offering affordable local and healthy food. Just look at the Albert Cuyp market, the cheese market in Alkmaar and the Grote Warenmarkt in Haarlem; not known to residents and visitors.

But the market is more than a place of local encounters. Due to the globalization, consumers have no idea where their food comes from. Onions from Africa, apples from Chile and eggs from Ukraine. The newspapers are full of the negative consequences of this alienation, such as animal-unfriendly practices, GMOs and environmental pollution, and that is why we are looking for ways of doing things differently.

As the demand for locally, sustainably produced food is increasing, what role does the market play in the city when it comes to connecting countryside and city, reducing food distance, stimulating the local economy and working towards a more sustainable, healthier city? Currently only 4 percent of locally produced food ends up in the local (super) market; how do we make 40 percent of it? Can the local market promote the encounter between all different cultures? And how can the market contribute to the connected city?


09.00 – 09.30 uur

Welcome guests

09.30 – 11.15 uur

Food as the blueprint for urban and social development

Keynote by Carolyn Steel, architect and author of Hungry City

Relation between food and spatial quality

Food landscapes are complex regional systems that face many challenges. Food, health, climate change, energy, water, environmental quality and social inequality, related problems that largely arise from our handling of food. Is the separation between city and countryside outdated?

With talks of Saline Verhoeven, Dirk Wascher en Jan Willem van der Schans

The market as a mirror for society

Presentation of Sigrid Wertheim-Heck and Nevin Cohen on the relation between sustainable food provision, food consumption and healthy living.

But who is invited tot take a seat at the dinner table?

When talking about how city residents can get better food, we need to know who actually live in the city. Food plays an important role in every culture. How can food play a connecting role in a super-diverse city? Who profit from shorter food chains? And how can we translate local produced food to match the various cuisines and nationalities of super diverse cities like Amsterdam and Almere?
With Nadia Zerouali & Ama Koranteng – Kumi

11.15 – 11.30 uur   Coffee Break

11.30 – 12.30 uur

The market as connector

How does the market contribute to a better connection between city and region? Not only for reducing the food distance of the food that is ultimately on our plate, but also how the city dweller can obtain healthy and local food more easily and affordably. The supermarket currently plays a crucial role in the food supply of a city. How does the supermarket relate to the local market? How can local suppliers cooperate with supermarkets? And what kind of market is that? And, more important, for who?

  • Thijs van Banning – Founder Landmarkt
  • Sarriel Taus –  ZuiderMRKT & World of Food
  • Tsjomme Zijlstra – Co-Founder Fenix Food Factory in Rotterdam
  • Redouan Boussaid – Community Engagement Manager Plein 40-45

12.30 – 13.30 uur   Lunch Break

Break-out sessies

13.30 – 15.30 uur

The Market as accelerator for a circular foodchain (EN)

The municipality of Amsterdam sees a lot of potential in the area of ​​the circular economy, mainly in the redesign of the organic waste stream chains in the Amsterdam Metropolitan Area. A great opportunity for the new market to play a role here as an accelerator of a circular food chain. What are the opportunities for closing cycles on a small scale? And how do we connect and strengthen innovative parties to achieve this?

With an expedition to Plein ’40-’45, we will look deeper into how you can transform towards a circular, diverse and connecting market.

With Andrew McCue, Sustainability Consultant Metabolic, Dirk Koolen, Founder Second Love Food, Jeffrey Spangenberg (MRA Food Council) en Redouan Boussaid (Omgevingsmanager Plein 40-45) .

Inspirational International Examples (EN)

What can cities such as Barcelona, ​​New York City, Detroit, Turin, Vietnam and Taipei teach us about short chains, social justice, availability and accessibility of healthy food? With Nevin Cohen, Sigrid Wertheim-Heck, Paul Zimmerman, Cristina Grasseni, Anikka van Eyl, YingTzu Lin and Moises Covarrubias.

Moderator: Arnold van der Valk

Leefstijlinterventies in de stad (NL)

Hoe zorg je met voeding voor een gezondere en leefbaardere stad? In samenwerking met Lectoraat Gewichtsmanagement, Urban Vitality, Hogeschool van Amsterdam

15.30 – 16.00 uur Break

16.00 – 16.15

Presentatie van de bevindingen van de break-out sessies en aanbieding van het Nieuwe Markt Manifest.

16.15 – 17.00 uur   Drinks

Mede mogelijk gemaakt door

  • Metropolitan Conference

Dinsdag 18 juni 09.30 - 17.00
NEMO science museum, Oosterdok 2, 1011 VX Amsterdam

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