Maarten Woolthuis
Maarten worked for a number of years across all disciplines related to transport, from managing public tenders to launching new technologies, running public-private contracts, overseeing communications campaigns and building effective stakeholder collaborations. But it was his passion for active mobility and sustainable transportation that led to him to help establish Bike to Work, a business using smart technology and engagement to increase cycling uptake amongst commuters. Seeing the impact of this on individuals, organizations and communities, he then looked to co-found BYCS to take the impact of increased cycling to the city level. He is motivated by the radical transformation that breakthrough ideas around cycling can bring.